Cushman & Wakefield director Travis Ackerman discusses marketing strategy at the North Colorado commercial real estate firm.
From brochures, email campaigns, postcards, signage, and press releases, to design, research, and legal services, Travis Ackerman offers a closer look at marketing strategy at Cushman & Wakefield Commercial Real Estate.
“It’s about saturating the market and creating a buzz,” suggests Colorado native Ackerman, “whether a client is looking to reach a smaller, targeted, local audience, or go big with a wide, national reach.”
Thanks to comprehensive marketing and research departments, Travis Ackerman and Cushman & Wakefield Commercial Real Estate are able to offer in-house professional standard graphic design services for all marketing materials, including brochures, postcards, email campaigns, and websites.
The firm also boasts that clients and their listings receive ‘unparalleled visibility,’ according to Ackerman. “Clients and their listings receive unparalleled visibility, and working with 12 brokers in the North Colorado market, they’re seen by as many potential users and investors as possible,” he explains.
Each broker is supported by an administrative assistant, who fields client calls, schedules showings, performs research, coordinates targeted marketing, and tracks marketing efforts across the board. In-house legal and contract support is also provided, overseeing contract preparations and the closing division.
The combined firm, carrying the iconic Cushman & Wakefield brand, is now one of the largest commercial real estate services companies in the world. With offices in more than 60 countries and over 43,000 employees, Cushman & Wakefield is responsible for managing 4.3 billion square feet of space, $5 billion in annual revenue, and a $191 billion total transaction value.
In Colorado alone, Cushman & Wakefield employs 316 individuals, managing 14 million square feet of space, responsible for $2.7 billion in transactions, and more than $50 million in revenue annually.
“We believe in deep local knowledge which creates significant value for our clients,” explains Ackerman. “Relentless curiosity delivers unseen opportunities, while every touchpoint offers a chance to deliver an exceptional experience,” he adds.
Cushman & Wakefield are, Ackerman suggests, the envy of the industry thanks to a diverse range of backgrounds, cultures, and expertise inspiring breakthrough innovation. “Alone we are good,” he adds, wrapping up, “but together, we are great.”
Travis Ackerman is a director for Cushman & Wakefield Commercial Real Estate specializing in the sale and lease of land and industrial, retail, and office space in North Colorado. Since 2007, Colorado State University graduate Ackerman has been involved in a total of more than 500 transactions worth in excess of $200 million. Known in the North Colorado real estate community for his integrity and work ethic, realtor and Colorado native Travis Ackerman has elevated himself to a position whereby which he now represents one of the top commercial brokers in the region.